Product strategy
Turning rough business ideas into usable products, clear positioning, strong user flows, and launch ready pages.
Built from idea to launch
I build the systems behind serious digital products.
Savage Lane is the digital product portfolio of Dan Belliveau. The work spans web apps, Firebase backends, SEO architecture, admin dashboards, mobile app launches, market workflow logic, and AI assisted automation.
4
Product systems across inventory, events, resale, and automation
20+
Years of trading, financial technology, and platform operations
Live
Real domains, real workflows, real backend infrastructure
Current capabilities
ship web apps with real authentication and data
connect Firebase, Firestore, Storage, and Functions
build admin workflows, dashboards, and review tools
structure SEO, metadata, sitemaps, and search pages
use AI as workflow infrastructure, not a shortcut
Product
VaultMyBag
Luxury inventory app with private records, analytics, sharing, and AI pricing tools.
Platform
Event Pricing
Event discovery system with ingestion, SEO pages, admin review, and Android launch work.
Business
Recycle Room
Premium resale site with Firebase backed seller intake and photo submissions.
Automation
SmartDog Automation
Structured AI workflow thinking for repeatable business execution and project memory.
Not template sites. Working product systems.
The value is not just the design. It is the architecture underneath: authentication, databases, cloud functions, storage, analytics, app publishing, structured data, admin workflows, financial logic, automation thinking, and content built to rank.
Full stack builds
React, Next.js, Firebase, Firestore, Storage, Functions, BigQuery, routing, dashboards, and deployment.
SEO infrastructure
Metadata, canonical URLs, structured data, sitemap coverage, internal links, crawlable pages, and search focused copy.
Automation systems
AI assisted workflows, form handling, admin review flows, content systems, market workflow logic, and repeatable operations.
Featured builds
The homepage gives the quick proof. The detailed technical case studies should live on dedicated project pages so visitors can click deeper without making this page feel overloaded.
Luxury inventory app
Live product
VaultMyBag
A private digital vault for luxury handbag owners.
Built with user accounts, handbag records, image uploads, private sharing, analytics, membership logic, admin tools, and AI assisted resale research.
- Firebase Authentication, Firestore, Storage, and Functions
- Admin AI pricing workspace with persistent comp review
- Private sharing, premium logic, analytics, and SEO pages
React
TypeScript
Firebase
Firestore
Storage
Functions v2
BigQuery
AI pricing
Event platform
Android app
Event Pricing
A mobile first event discovery platform.
Built with event ingestion, normalized records, canonical event pages, city and category browsing, favorites, alerts, SEO content, and admin review tools.
- Next.js App Router with SEO focused event pages
- Firestore event storage, source cleanup, and visibility controls
- Google Play launch with iOS improvement work in progress
Next.js
TypeScript
Firebase
Firestore
API routes
Capacitor
Google Play
JSON LD
Service website
Firebase forms
The Recycle Room
A premium resale and consignment intake site.
Built to turn local seller interest into qualified leads with accepted item guidance, process content, FAQ support, contact flows, seller intake, and photo submission infrastructure.
- Premium brand positioning for high value resale
- Firebase Hosting with Cloud Functions for form handling
- Seller inquiries, photo submissions, SEO, and clean URLs
HTML
CSS
JavaScript
Firebase Hosting
Cloud Functions
Forms
Photo uploads
SEO
AI workflows
Automation layer
SmartDog Automation
A custom workflow automation concept.
Built around structured prompts, operating rules, reusable task frameworks, project context, and repeatable output formats for business execution.
- Custom instruction framework and workflow rules
- Reusable outputs for research, planning, content, and documentation
- Positioned as practical workflow engineering, not a novelty chatbot
AI workflows
Prompt architecture
Process design
Project context
Structured outputs
Automation rules
About Dan
A builder with trading floor discipline and product launch experience.
Dan Belliveau is the builder behind Savage Lane. He creates practical websites, web apps, automation systems, SEO infrastructure, backend workflows, admin tools, and AI assisted business systems.
Before building digital products, Dan spent more than 17 years at Fidelity Investments across trading, Active Trader services, platform product development, equities, options, margin, client support, compliance driven operations, and trading technology.
That background shapes how Savage Lane projects are built. Speed matters. Accuracy matters. Workflow design matters. Risk awareness matters. The best products are not just attractive screens. They are systems that collect the right data, guide the user, protect the business, and keep working after launch.
Dan also brings practical experience around investments, crypto, digital assets, market workflows, technical troubleshooting, small business operations, smart home technology, real estate workflows, and customer facing service.
What this portfolio proves
Anyone can publish a page. The harder work is connecting the idea, data model, user flow, backend, admin process, SEO structure, deployment, and ongoing fixes into something that actually runs.
Projects span React, Next.js, Firebase, Firestore, Storage, Functions, BigQuery, Capacitor, app publishing, structured data, and custom backend workflows.
The builds solve specific business problems: luxury collection management, event discovery, resale intake, and repeatable automation.
The work is shaped by real experience in trading platforms, financial operations, product development, compliance awareness, crypto workflows, and technical troubleshooting.
What I can build for clients
Savage Lane is also a practical service offering. If a business needs more than a brochure site, I can help turn the idea into a working digital system.
Business websites
Fast, polished websites with clear positioning, mobile first pages, metadata, forms, analytics, and launch ready structure.
Firebase web apps
User accounts, Firestore databases, file uploads, dashboards, private pages, backend functions, and permission based workflows.
Admin dashboards
Internal tools for review queues, user support, publishing flows, pricing workflows, content management, and business operations.
SEO cleanup
Titles, descriptions, canonical URLs, structured data, sitemaps, robots files, internal links, social previews, and Search Console fixes.
Automation workflows
Form handling, notifications, AI assisted research, repeatable content systems, intake pipelines, market workflows, and structured operating processes.
App launch support
Mobile wrappers, app screenshots, Google Play setup, iOS review positioning, support pages, and app store metadata cleanup.
How I approach builds
I do not start with decoration. I start with what the product has to do, who it is for, what data it needs, and what has to happen after a user clicks submit.
Define the job
Clarify the business goal, user flow, public message, private workflow, and what the product must prove.
Build the system
Create the frontend, backend, data model, forms, storage, dashboards, SEO structure, and deployment path.
Test the edge cases
Fix the messy parts: mobile layout, broken previews, state persistence, bad data, permissions, indexing, and review issues.
Improve after launch
Use real use, search data, feedback, and production problems to make the product cleaner and more useful.
Available for select builds
Need a website, app, dashboard, automation flow, or SEO cleanup that actually works?
Savage Lane is built to show the kind of systems I can create: practical digital products with clean positioning, real infrastructure, financial systems discipline, and business logic behind the screen.