How to price your home correctly
The right price attracts the right buyers. Here is how pros weigh comps, condition, and current demand to set a number that supports strong terms.
What goes into the price
- Recent comparable sales within a tight radius and similar specs.
- Adjustments for upgrades, lot, and unique features.
- Market velocity and months of supply in your price band.
Smart pricing strategies
- Price to the bracket buyers search most often.
- Leave room for strong terms rather than chasing a vanity number.
- Watch first week feedback and adjust if showings are light.
Quick sanity checks
- Your home should appear in the same searches as the most similar sales.
- Photos match the promise of the price.
- Your price makes sense if the appraisal uses the same comps.