Marketing plan that actually works
Great marketing is simple and consistent. Focus on the assets buyers want and the channels they use. Measure feedback and adjust in week one.
Core assets
- Pro photos, floor plan, and short video or virtual tour.
- Clear copy with bullet highlights and recent updates.
- Features sheet and neighborhood notes at showings.
Distribution that matters
- MLS syndication to major portals and local broker networks.
- Targeted email to buyer agents with similar recent sales.
- Social posts that link to the full photo set and tour.
Feedback loop
- Track views, saves, and showings in the first seven days.
- Call agents for feedback and adjust price or photos if needed.
- Refresh the lead image and copy if interest is light.