Price reductions strategy without losing momentum
A smart price change is a reset, not a surrender. Use the first weeks of data to decide when and where to move so you land in the right buyer pool.
Read the signals
- Views and saves are soft relative to similar listings.
- Showings are light for your segment and price range.
- Feedback points to a value gap rather than fixable issues.
Make a purposeful move
- Cross a price band so new buyers see the update in their alerts.
- Update the lead photo and first three lines of copy the same day.
- Have your agent call top buyer agents to promote the change.
What to avoid
- Small changes that do not reach a new buyer pool.
- Too many changes in a short period that signal confusion.
- Waiting so long that a better positioned listing wins the market.